We bet you never thought to apply your eye patches here...
There's no doubt the Kardashian-Jenner clan are responsible for sparking more than their fair share of beauty trends - from their incredibly elaborate (and effective) contour routines to Kim's infamous vampire facial, they're definitely known for taking their 'glam' into wacky territory in the name of beauty.
The latest head turner? Kourtney's unique use for eye masks. Generally used for - you guessed it - the eye area, Kourt was actually spotted sporting them on a recent ep of Keeping Up With The Kardashians in an entirely different region: her nasolabial folds.
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When her makeup artists prepped her face for her morning makeup, they flipped the patches 90 degrees, running them vertically from her cheeks to her chin.
Why, you ask? Because your nasolabial folds (those lovely little lines around your mouth) grow more prominent as you age, and can always do with a little plumping and smoothing action.
Eye patches are specifically designed to deliver a refreshing boost of firming hydration to the delicate optical area, but they can smooth lines and combat creasing around your mouth in just the same way. Kourtney, we approve this message.
If you're keen to take Kourt's lead (or just go with the OG eye area option), we’ve rounded up five of the best smoothing, soothing, plumping and hydrating eye masks.
Estée Lauder Advanced Night Repair Concentrated Recovery Eye Mask
Société Rejuvenating Peptide Mask
Skin Republic 24K Gold Aquagel Under Eye Patch
Vanite NOIR Eye Masks
Innoxa Brightening Eye Mask Sheet
Have you tried any of the products mentioned above?
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